Content & Relevance
How you can reach your target group with relevant content
We’ll do that for you
Content Package
If you don’t just want to claim solutions, you have to provide evidence of achievements. This is only possible through proper communication. The emphasis is on “correct”. Not all content is suitable for reaching the desired target group.
The realty-Pixel content package is geared towards target group-specific communication. The topics are aimed primarily at owners and often revolve around reasons for sales. Because that’s exactly where you can reach the potential client when they’re in pain.
A property always changes hands when living circumstances change. They precede every sale. The causes are diverse and very different. People who realize that they are getting too old for their living conditions have a difficult time deciding to sell. They are attached to their familiar surroundings, the memories, and the stories that happened on the property.
For the real estate professional, this means that he cannot get a sales order quickly, but rather the deal has to be initiated through many customer contacts. The content package therefore regularly contains articles that deal with this topic. But you also regularly receive fresh content on other causes: inheritance topics, career changes, emergency sales, price determination, sales topics or divorce.
These are the components of our content packages:
1. Regular blog posts to increase visibility
2. Regular content creation for your website
3. Revision of existing pages and content
As a free additional service, we provide a WordPress plugin that makes it possible to automatically integrate the content into the site. With this tool, the content can also be automatically passed on to social networks such as Facebook or Linked In at different times. The software also recognizes the topic and automatically provides recommendations for action that link to contact advice or other further content.
Additional services
1. Search engine optimizations
2. Website optimizations
3. Image films
4. Landing page creation
How do you get the content package and in which editions is it available?
The best way to do this is to take a look at our Digital Marketing page, where you will find an overview of all available content packages. Of course, it is also possible to create a custom content package for you that is tailored exactly to your needs.
1. Basic Content Package
2. Standard Content Package
3. Premium Content Package
The Right Content
In today’s digital landscape, content reigns supreme. It serves as the cornerstone of effective communication with your audience and plays a pivotal role in shaping their perceptions and decisions. At Realty-Pixel, we understand the power of relevant and engaging content in driving meaningful interactions and conversions in the real estate industry.
Our approach to content creation is rooted in a deep understanding of the diverse needs and interests of your potential clients. We recognize that real estate is not just about transactions; it’s about dreams, aspirations, and financial goals. Therefore, we meticulously craft content that resonates with buyers, sellers, and property owners at every stage of their journey.
For buyers, our content illuminates the path to homeownership, offering valuable insights into market trends, neighborhood dynamics, financing options, and property selection tips. Through informative articles, interactive guides, and visually compelling visuals, we empower buyers to make informed decisions and navigate the complexities of the real estate market with confidence.
Similarly, for sellers, our content is designed to showcase properties in their best light, highlighting unique selling points, leveraging immersive storytelling techniques, and employing high-quality visuals to capture attention and drive engagement. From staging tips to pricing strategies, we equip sellers with the knowledge and resources they need to maximize their property’s value and attract qualified buyers.
For property owners, our content delves into a myriad of topics ranging from property management best practices to investment strategies, legal considerations, and market analysis. We provide actionable insights and expert advice to help owners optimize their real estate portfolio, mitigate risks, and capitalize on emerging opportunities in the market.
In essence, our content packages are not just about disseminating information; they’re about building trust, fostering relationships, and adding value at every touchpoint of the customer journey. With Realty-Pixel, you can rest assured that your content will resonate with your target audience, establish your authority in the industry, and drive tangible results for your business.
What We Have To Offer
Anyone who works with Realty-Pixel does not work with a typical service provider. We question your wishes and will always try to create the best basis for decision-making. We look at your needs holistically and sustainably. There are no quick successes in digitalization. No serious entrepreneur is able to switch to autopilot right away. With us you will be able to complete the path to becoming a digital company in the right order and speed.
If we create an individual website for you, we will first determine in a specification exactly what your needs and expectations are in terms of functions, style and design and what the schedule for this looks like. Only on this basis can we determine a fixed price that meets your requirements.
On the way to the finished website, you will be accompanied by a project manager who will help you navigate through the milestones. The project time is between one and three months depending on the effort.
Unlike the “Standard” and “Partially Individual” offers, there are no monthly costs after completion. A service or update contract can be concluded separately upon request.
With an image film, brokers have the opportunity to exploit their success factors like no other medium:
For example, a potential client can identify more quickly with a person’s ties to their region than with a sales promise that they cannot verify. He will believe a recommendation from a customer of the broker or company more than the claim of the broker himself. And he will prefer to get to know an empathetic, open-minded person who treats him with interest rather than someone who only has the earning potential in mind. Competence is not proven through mere claims or certificates on the office wall, but through arguments that no one can ignore: sold properties in problem areas, cooperation with property developers for private providers or a capable team.
All of this can be presented in an image film.
To build a brand online and acquire new orders, you need more than a good-looking website with responsive design. Google rewards content that is local and relevant. In other words, websites that are used by many visitors to the same region and who like to stay there for a long time. In order to do this, you need suitable content that invites you to linger and visitors who find your website.
With the content packages you receive owner-relevant content that you can use on your website, in the company brochure, in the exposé, in the social channels but also combined in the form of a customer magazine.
Sometimes a lot is left undone in operational business. Often at the expense of your own marketing. Aftersales programs and customer communication are neglected. Creating your own marketing position comes with excessive costs.
You can book marketing services with us both as a package and individually. We will design your digital strategy for you.
We take over the management of your digital and analogue channels and ensure that you have a permanent presence with your target group. We look after your blog, come up with campaigns, manage ongoing campaigns and organize your newsletter. Content-wise and operationally.
We take care of communication with agencies and partners when there are brochures or other advertising materials to be created so that you can fully concentrate on your business. We define these services individually with you.
Unique Content
Unique Content means unique content. That’s exactly what makes unique content: uniqueness, individuality and quality – all characteristics that should characterize good text on a website.
Anyone who publishes irrelevant content on their homepage not only risks bored readers, but also a high bounce rate. Regular publication of unique content can often significantly improve the ranking of websites. It is therefore worth investing in high-quality editorial work.
Relevant content is not only liked by the Google bot, but above all by website visitors. In any case, it is important to write a readable, appealing SEO text. It should inform the user, ideally even entertain them and pick them up when they visit a website.
Would you like a completely individual website with unique content?
Let's talk about your project!
Contact us today and let's talk about all the details. Together we will find a solution that will take your business to the next level.
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