Buyers will always critically compare their desire to own a home with the alternative of renting. Are you able to provide the right answers on your real estate agent website?

Are the properties you offer affordable? Can a potential buyer recognize this and do you provide them with the necessary information without obstacles?

What matters to buyers is that they can enter their search requirements on your broker’s homepage and receive offers that match their options in terms of financing.

The perfect website for real estate agents creates well-prepared content in the right places that can be found via SEO measures or is quickly accessible to users of your website via a good navigation structure.

Your target group loves you when you provide solutions on your website for real estate agents that provide real help. When a property is sold, there has always been a change in life situation. In times such as a breakup, the loss of someone or a career change, owners tend to act hastily.

The fact that they can cause financial damage to themselves is often not even noticed. Their living situation usually does not allow for professional sales. However, many clients are not clear about the added value of the broker. So we have to tell them.

If the broker website is still set up for marketing, this cannot succeed. Owners want to know what credentials you have, who you are and whether you are trustworthy and whether you really know the local market. This won’t work with pure allegations.

Your broker website has to do significantly more than in the past, when the sentence “Do you want to sell your real estate” was enough? Today you have to invest significantly more in the so-called pre-market due to the high level of competition.

If you manage to communicate enough touches and added value before an owner decides that they need to sell, the seller will no longer have to enter the words “real estate agent + location” into the search engine. This puts you one step ahead of your competition.

Your pages should not be plastered with long texts. That would overwhelm users who first want to orientate themselves with you. If someone wants to deepen their interest, appropriate offers must be available. In this way we kill two birds with one stone. On the one hand, this allows us to contact you via email and, on the other hand, we feel whether our offers are being taken advantage of. If they don’t do this, reach and traffic must be added.

We are best able to generate leads with applications such as the evaluation tool, the topic worlds, the content tool, the API connection to the CRM and the reference generator. If such applications are missing, it will be difficult to judge whether the website is successful or not.

It’s not enough to just add static text to the broker’s website and just hope for search engine marketing. If you want to be perceived as an expert in the long term, you also have to communicate regularly with your target group.

On our website we do this via the blog and the associated content packages, which are available in different editions. These guarantee regular contributions to typical sales causes. The blog articles can be automatically shared on social media such as Facebook, Google Business, Instagram, Xing or Linkedin.

Summarized in a newsletter, we recognize the current interests of the target group in the reactions to articles and thus regularly ensure points of contact with potential clients. This regularity will lead to local branding in the medium term.

Your broker website should be optimized for SEO from the start.

This works if the homepage is technically perfectly prepared and generates good SEO background noise.

Because reach from the search engine always requires that the target group actually enter the desired terms. If the search volume is low, there can be no reach.

SEO and SEA are important elements in generating traffic, but all too often it is forgotten that the direct route to customers is still there. Target groups can often be activated more easily with content marketing. This is achieved by sending topic-related newsletters or through social media activities on Facebook, Xing and Google Business.

For WordPress sites, we offer an innovative process for assigning exposés via an API interface. Instead of the classic PDF, interested parties receive a link that leads to an encrypted area of the website, where the complete exposé with all information is then accessible.

The length of stay that previously took place offline now takes place online on the broker’s website. This not only creates access, but also long stays on the website, which in turn confirms to Google that the website is a relevant provider.

Many real estate agents primarily understand search engine marketing to mean visibility for the keywords “real estate agent + location”. The word combination is often overestimated because the search volume is rather small in metropolises, for example.

For the perfect real estate agent website, on the one hand, a suitable URL structure must be planned and, on the other hand, the content that matches the keyword must be created.

The target group’s topics such as divorce, inheritance, and living in old age are underestimated. There is usually a complete lack of relevant content here and it is certainly not optimized for search engines. That’s why there are excellent opportunities for you to create local offers that are also displayed locally in the search engine.

The best way to do this is through so-called Tor pages or landing pages. The page areas are not external to other domains, but part of your own website. The special thing about them is that they are aligned with search engine standards. If the content is configured according to schema.org, special microtags are sent to the search engine so that structures are already displayed in the results list.